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PRODUCT MANAGEMENT PROJECTS

Industry products included

Projects: Services

USER RESEARCH

As a product manager at an online furniture rental company. Conducted a survey to understand user needs/demands in online furniture rental space.

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BUSINESS OBJECTIVES AND KEY METRICS - ZOOM

To understand the implementation of prioritization frameworks for choosing the relevant metrics for a product.

Also a wireframe for web analytics dashboard.

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PRODUCT BACKLOG PRIORITISATION - UBER

The product backlog containing a list of work items, including bugs, improvements and new features, which were requested by growth, marketing, sales and engineering teams.

To prioritize work items based on their importance for Uber.

Assumption: The primary business objective is to drive maximum revenue by enabling as many ride bookings as possible.

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MARKET RESEARCH - PHARMEASY

A competitor analysis of the online medicine market to improve my understanding of the industry.

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CASE STUDY - ROOMMATE/FLATMATE FINDING SERVICE.

The objective of this case study is to create personas and user journey maps. Data is gathered through user research methods and interviews helped to create personas and user journey maps.

Conducted user research with the following objectives: 

- To understand the pain points of the users

- To Identify the goals which the users want to achieve

- User demographics

- User motivations and personality

- Technology which they use

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BUSINESS MODEL & VALUE PROPOSITION CANVAS - LYFT (INDIA)

Created an exhaustive business plan using the
Business Model Canvas (BMC) and detailed out the value proposition of the product using the
Value Proposition Canvas (VPC).

bmc_edited.jpg

PRODUCT CRITIQUE - HEADOUT

Performed a product critique for the Headout mobile application, which is an app that enables travelers to book local tours, activities and experiences in different cities around the world.
Provided detailed analysis of the overall user interface (UI), user experience (UX) and the product features.

headout.jpg

PRODUCT DESIGN (SKETCH) - HEALTHIEME

Sketch - is intended to be a combination of a design challenge and a sketching exercise. To design the sketches of an application/website based on the user’s needs.

Industry Project

INDUSTRY PROJECT - BHUKKAD

Team of 3

PART - 1

Market Research,
Competitive Analysis,
User Research,
Business Model Canvas,
Sketching,
Wireframes and
Prototyping

PART - 2

Product Analytics,
Growth Strategies,
Product Roadmap,
Product Backlog & Sprint Backlog,
Product Requirements Document (PRD),
Go To Market Strategy

PRODUCT DESIGN (WIREFRAME) - HEALTHIME

based on the above sketches, created the wireframes for the application.

healthieMeApp.png

CASE STUDY - REDBUS GROWTH STRATEGY

To improve the transactional funnel of redBus without increasing the CAC (Customer Acquisition Cost) because the business objective is not just to increase the total number of transactions, but to increase the total number of transactions with a sustainable solution.

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PRODUCT PLANNING AND DEVELOPMENT - HOTSTAR

Created backlog items of the search feature appearing on the top right of the screen, identified the epics/user stories for this feature.
An epic for the search feature of Hotstar and slice the epic into multiple user stories, adhering to a good user story format.

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